Generations are extended periods of time that symbolize societal values, lifestyles and pop culture that are representative for this era. On Wikipedia you can find a list of Generations in America. The current Generation is labeled as Generation Z. Members of this Generation are very active consumers and producers. They are highly connected and use various types of communication and media technologies such as the Web, instant messaging, text messaging and mobiles, which makes them to “digital natives“. A more catchier phrase for this would be the Generation F(acebook). Which stands in my opinion for highly connected individuals that like to communicate and share by using various types of communication tools and are able to handle them simultaneously. It can’t take a long time till Facebook will introduce additional communication tools like audio and video chat.