Tag Archives for Social Media

What advertising should be all about

Check out the two great presentations of @joakimnilsen and @samismail. Focus on people, their context and find out what they like to do to engage with them. Power Of People View more Microsoft Word documents from Joakim vars Nilsen. Burying … Continue reading

27. May 2009 by Stefan
Categories: Advertising | Tags: , , , , , , , | 36 comments

DLD 09 – Mark Zuckerberg

DLD is a great conference and the counterpart of TED in Europe. I can hardly recommend to everyone to check out the videos it’s really super interesting content. From the videos that I have seen so far from 2009 this … Continue reading

27. April 2009 by Stefan
Categories: Interesting | Tags: , , , , , , , , | 105 comments

All social media is local

I found this interesting presentation from Edelman digital last week on Slideshare. It shows clearly that even we are all sharing the same web it is essential to take local habits into consideration. Social media is evolving differently in the … Continue reading

21. October 2008 by Stefan
Categories: Brand Management | Tags: , , | 2 comments

Social media, interactive and online marketing

Yesterday I found some interesting papers from Forrester Research about social media, interactive and online marketing. European Online Marketing How Consumers use Social Networks Interactive Marketing Channels Universal McCann published the wave.3 of their social media tracker, I had no … Continue reading

28. April 2008 by Stefan
Categories: Interesting | Tags: , , | Leave a comment

BarCamp Senza Confini 2008

Finally I will participate tomorrow at the Barcamp Senza Confini in Klagenfurt. I’m curious about this conference format and the topics of technology, web 2.0 and social media. Let’s see what’s up in Austria, because I got the feeling that … Continue reading

01. February 2008 by Stefan
Categories: Interesting | Tags: , , , , | 1 comment

User generated PR

I got the possibility to talk about “User generated PR – Opportunities and Threats for Universities in the Social Media Context” at the University of Zadar on last Friday. The workshop was part of the EU Tempus Programm to improve … Continue reading

17. December 2007 by Stefan
Categories: Portfolio | Tags: , , , , , , , , | 5 comments