Tag Archives for Marketing

Social media, interactive and online marketing

Yesterday I found some interesting papers from Forrester Research about social media, interactive and online marketing. European Online Marketing How Consumers use Social Networks Interactive Marketing Channels Universal McCann published the wave.3 of their social media tracker, I had no … Continue reading

28. April 2008 by Stefan
Categories: Interesting | Tags: , , | Leave a comment

Review: Michaela Klinger – Viral Marketing

In case you are looking for a book about viral marketing in German. Michaela Klinger explains the basics of viral marketing and presents some case studies (which you can find in a lot of other viral marketing books and papers … Continue reading

08. February 2008 by Stefan
Categories: Books | Tags: , | 1 comment