Great presentation about the successfull strategy of Yandex in Russia. They have not only kept Google totally out of the game, they also have a very powerful position in the overall media landscape. John Kelly of Morningside Analytics illustrated this in blog/media map at the re:publica 09.

Most of the companies are still not good in the 3 steps that made Yandex successfull:
1. Be relevant to the people in our target market = in Russia/Moscow it’s traffic jams
2. Try to concentrate all efforts and energy behind your core benefit and constantly improve and reinvent your customer experience
3. Be open, listen to customers and team up with competitors

Wikitude Part 2

Wikitude Part 1

Some days ago ING realeased their augmented reality software to locate ATMs.

ING – ATM (in dutch)

Can’t wait till we see more applications that mash up video, GPS data and knowledge from the cloud. We are just at the beginning. Imaging what’s possible when we stop using old thinking models in combination with new technology and finally understand what we can do with the technology that we have in our hands.