Posts Tagged ‘Content’

Decentralized communication XING group

Yesterday the DCNTRL’s invited my to join their Xing group about decentralized communication networks as a moderator. Let’s see how this communication platform develops and how many other people are interested in collaborations in the field of marketing and communication. If you want to chat with us about empowered individuals drop by.

Free products and services?

I just found Twitxr, it allows you to twitter and integrate pictures into your posts.
1. Take a picture
2. Type a short text
3. Post it
If you would add a comment feature to Twitxr you could call it blog.

But the interesting thing about all this new applications and tools is that with the launch of the service there is most of the time also a iPhone version, public API and some widgets for existing services available. Looks like that developers don’t think about the product anymore but also care about users. Or in other words not only products are getting free but also services.

Brainfood

More stuff for your brain. I just had a look at the February and March edition of Fast Company. In February you should read Clive Thompsons article “Is the tipping point toast” – is the power of influentials overestimated? Malcom Gladwell vs. Duncan Watts.

In the march issue you should read the article about “15 reasons why Google is number one” and the small snippets about “the world’s 50 most innovative companies”. As I remember it’s the first time that with Anomaly and ad agency is in the ranking. For more information about their business model you should check the current issue of Brand eins too.

Free Economy

Chris Anderson published a first preview of his new book Free in the latest Wired magazine and on the Wired website. A great article with some very interesting thoughts that will make you think about your business from another perspective. Can you offer something for free to grow?

FM4 DJ Day

Like four years ago you can listen on the 29th of February to a 24h DJ line up on FM4. You can get the webstream at fm4.orf.at or here. If you are not sure if this is something for you check out Dj Beware & Functionist and their daily live mix at FM4 UNLTD. At this blog you can subscribe to the unofficial unltd podcast, so that you get every mix automatically to iTunes, thanks to Fox @ Podbeam I love that podcast feature!


The show is way much better than the loveless trailer I found on YouTube.

L’egoiste romantique

If you are bored and you want to read a brilliant book, buy L’egoiste romantique by Frederic Beigbeder. It’s a bit similar to 99 Francs which you know, if you work in advertising. A brilliant piece of work, with some very smart thoughts about life that made me laugh and think. The rest is about parties, drugs, sex and depression – great mixture. I don’t find an English version of the book at Amazon, but I think there must be one.
Keep searching or learn French or German – it’s worth.

The medium is the message

The new SinnerSchrader website is online quite for a while, and I was thinking about their website approach. Why shouldn’t you use all the nice applications like Google Documents, Twitter, XING or Flickr for your own corporate site? Most of the content that you would upload is already out there. You don’t need to write the same story a second time, and I get the feeling that by linking to other websites the reader gets even more the impression that the company and their content is real and not just shiny-corporate-press-release-information. Ok, on the other hand you can get problems with the usability and probably not all information can be presented in your corporate design but I think the way you are using the medium and the feeling you can create with it is more important.

The world is flat

Today I found a lecture of Thomas Friedman on the MIT OpenCourseWare site. You can download the speech about his latest book “The world is flat” at iTunes U, check it out. Thanks to the MIT for sharing this lecture with the whole world… so is Chris Anderson right and we are in the age of free economy?

Related posts:
2008 Globalization Ranking
Isn’t the world a great place?

User generated PR

I got the possibility to talk about “User generated PR – Opportunities and Threats for Universities in the Social Media Context” at the University of Zadar on last Friday. The workshop was part of the EU Tempus Programm to improve PR of Croatian Universities. They invited PR Professionals from Universities in Croatia, Slovenia, Czech Republic and Austria to participate at the 2 days workshop. I uploaded my presentation to SlideShare so that all the participants and interested users have access to the file.

here are the two video files that I used in my slides:

Wall Street Journal on ABC


Last Lecture – Randy Pausch

Randy Pausch – Really Achieving Your Childhood Dreams

Carnegie Mellon Professor Randy Pausch, who is dying from pancreatic cancer, gave his last lecture at the university Sept. 18, 2007. Pausch talked about his lessons learned and gave advice to students on how to achieve their own career, personal goals and karma.

Definitely one of the most impressive speeches I have ever heard.