Tag Archives for Brands

The medium is the message

The new SinnerSchrader website is online quite for a while, and I was thinking about their website approach. Why shouldn’t you use all the nice applications like Google Documents, Twitter, XING or Flickr for your own corporate site? Most of … Continue reading →

09. February 2008 by Stefan
Categories: Brand Management | Tags: , , | Leave a comment

Most successfull viral clips 07

The most successful viral clips from 2007, thanks to Go Viral for counting the clicks. 1. “Gorilla Drummer” (Company: Cadbury’s, Agency: Fallon, Launch: August 2007, Clicks: > 5 Mio.) Direct Gorilla Amazing clip and a very brave client, according to … Continue reading →

21. December 2007 by Stefan
Categories: Advertising | Tags: , , , | 1 comment

Best Global Brands 2007

Letzte Woche hat Interbrand die Best Global Brands 2007 veröffentlicht und heute hab ich mal endlich Zeit gefunden, dass sehr schön gestaltet Whitepaper zu lesen. Coca Cola (Brand Value: 65.324 $M) ist noch immer die mit Abstand beste Marke. Die … Continue reading →

10. August 2007 by Stefan
Categories: Brand Management | Tags: , | Leave a comment