Tag Archives for Agency

Essential books for strategic planners and accounts

I started to put together a list of books that should be a rough guideline for people that are interested in advertising or just started to work in an agency. My focus is on literature for strategic planners and accounts … Continue reading

11. March 2008 by Stefan
Categories: Books | Tags: , , , | Leave a comment

Problem Playground

Problem Playground do, keep doing, do some more W+K London uploaded their two new spots for Honda on welcome to optimism. The strategy fits especially to the UK market and the execution is simple an joyful. Good work.

05. February 2008 by Stefan
Categories: Advertising | Tags: , | 5 comments

Money is a pain in the ass

According to Horizont Jung von Matt/Donau just won the Unicredit coporate image tender against W+K and some other big names. I wonder if the guys from Vienna can top properly one of the best image ads for a bank ever … Continue reading

16. January 2008 by Stefan
Categories: Advertising | Tags: , | 2 comments