I started to put together a list of books that should be a rough guideline for people that are interested in advertising or just started to work in an agency. My focus is on literature for strategic planners and accounts and not necessarily for creative departments, sorry. The collection should cover both classics about advertising but also the latest books especially from other related disciplines. I collected the following books over the last months, my source was mainly blogs of other planners or people working in the industry. If you have the feeling that I forgot an important book, please leave a comment.

Essential books for planners and account (10-03-08) work in progress

Problem Playground

do, keep doing, do some more

W+K London uploaded their two new spots for Honda on welcome to optimism. The strategy fits especially to the UK market and the execution is simple an joyful. Good work.

According to Horizont Jung von Matt/Donau just won the Unicredit coporate image tender against W+K and some other big names. I wonder if the guys from Vienna can top properly one of the best image ads for a bank ever – Hypovereinsbank – Money by W+K back in 1998.

Chris Anderson (the author of The Long Tail) thought too that money is a pain in the ass and a gave a lecture about free economy at the NokiaWorld 2007.