Tag Archives for Advertising
Social media, interactive and online marketing
Yesterday I found some interesting papers from Forrester Research about social media, interactive and online marketing. European Online Marketing How Consumers use Social Networks Interactive Marketing Channels Universal McCann published the wave.3 of their social media tracker, I had no … Continue reading
Partner wanted – Young Lions 2008 Competition
The Austrian national broadcaster (ORF) and the Cannes Lions Festival are hosting also this year the young lions competition. It is the first time that young guys can participate at a media challenge next to print, film and cyber. To … Continue reading
Essential books for strategic planners and accounts
I started to put together a list of books that should be a rough guideline for people that are interested in advertising or just started to work in an agency. My focus is on literature for strategic planners and accounts … Continue reading
Problem Playground
Problem Playground do, keep doing, do some more W+K London uploaded their two new spots for Honda on welcome to optimism. The strategy fits especially to the UK market and the execution is simple an joyful. Good work.
Fifa Street 3 Viral
Réinvente ton jeuUploaded by ElectronicArts Amazing viral clip from Wieden + Kennedy for EA’s Fifa Street 3 Game. The clip reminds me a bit of Ray Ben’s – Catch Sunglasses viral of last year. I’m sure that in the next … Continue reading
Monday is the new friday
Last weekend I was in London and it was impossible to ignore the new Reed (online job search) campaign. They have a massive media budget and I just love their message. Let’s all be more optimistic – monday is the … Continue reading
Money is a pain in the ass
According to Horizont Jung von Matt/Donau just won the Unicredit coporate image tender against W+K and some other big names. I wonder if the guys from Vienna can top properly one of the best image ads for a bank ever … Continue reading
Ad ideas for the Optimus Maximus Keyboard
The Optimus Maximus Keyboard of the Russian Art. Lebedev Studio looks very interesting. The OLED technology open up totally new ways of interacting with hardware. I’m curious if it is possible to access the keyboard via net, so that you … Continue reading
Adscene #1: The George Parker Interview
If you are bored these days or just feed up of writing papers like I am. Go the Werbeblogger and check out the Kaisers hilarious interview with George Parker (AdScam) about swearing, agencies, advertising, WPP and ad schools. I hope … Continue reading