Vodafone Hungary Campaign
The first outdoor and TV commercials of the new Vodafone Campaign in Hungary by DDB Budapest is out. In the focus of the campaign is the re-positioning of Vodafone in Hungary and the translation of Vodafone’s claim “make the most of now” which was created by BBH.
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How can you encourage people to take life’s opportunities without being preachy? How can you exclude the element of consequence of “make the most of now”? How optimistic can you be as a brand when parts of your target group are pessimistic? How can you differentiate your brand in a market where consumers mainly react on price communication?
Our interpretation is “this is your moment” and we executed it in the following way:
Vodafone Wind/Chaos Theory – Brand TVC
Additional footage of the internal brand re-launch:
This is our second brand image TVC with Kasas Tomasz:
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http://%/zzdbnvq9 MARION