"Execution becomes content in a work of genius." Bill Bernbach

User generated PR

I got the possibility to talk about “User generated PR - Opportunities and Threats for Universities in the Social Media Context” at the University of Zadar on last Friday. The workshop was part of the EU Tempus Programm to improve PR of Croatian Universities. They invited PR Professionals from Universities in Croatia, Slovenia, Czech Republic and Austria to participate at the 2 days workshop. I uploaded my presentation to SlideShare so that all the participants and interested users have access to the file.

here are the two video files that I used in my slides:

Wall Street Journal on ABC


Last Lecture - Randy Pausch

comments

5 Responses to “User generated PR”

  1. Bernhard Lindner on December 19th, 2007

    nice slides!
    Randy Pausch´s last lecture - a very nice project but probably very American.

  2. User generated PR - Opportunities and Threats for Universities in the Social Media Context | FAMILY BLOG - DCNTRL | ambient communication framework on December 19th, 2007

    […] aus Polen, Tschechien, Slowenien, Österreich und Kroatien. Wie zu hören war, kam die Präsentation von Stefan besonders gut bei den ZuhörerInnen an. Check it […]

  3. Steff on December 19th, 2007

    Hi Bernhard,
    thanks for your comment. Indeed the lecture is totally American style but in my example I care more about the content and the results that he and the Carnegie Mellon University achieved.

    /S

  4. Igor on December 19th, 2007

    Interessante Slides - Wäre gern dabei gewesen. Hast Du Deine Präsentation mit Ton auch noch bei YouTube?

  5. Stefan on December 19th, 2007

    Hi Igor,
    sorry I’m to lazy for a voice over, but I can talk you through the presentation when we see each other the next time (hopefully in Nürnberg). Deal?

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