Experience is the new reality

Another scenario what might happen in the future and like many other scenarios we will not take this serious. Obviously it won’t happen in exact this way because most of the scenarios are an forecast of extremes and don’t pay enough attention to variables that can influence the development, but it might turn out in a similar way. One of the biggest problems of the human brain is that we are unable to imagine and anticipate the speed of development. Who would have thought of Twitter 2,5 years ago? Nobody. Who would have thought that everybody in developed countries will own a mobile and that it will influence the way we are communicating and living dramatically. Remember the 3 things you are right now always carrying without: keys, money & mobile. In the near future there might be just your mobile left.

I think we already started with the selling of experiences, feelings and memories and probably a lot of products and services will have a way much bigger human touch in the future. This will not happen because of the technological development this will happen because humans deep in their unconscious minds looking for human services and products.

14. January 2009 von Stefan
Categories: Interesting | Tags: , , | 3 comments