DLD 09 – Mark Zuckerberg

DLD is a great conference and the counterpart of TED in Europe. I can hardly recommend to everyone to check out the videos it’s really super interesting content. From the videos that I have seen so far from 2009 this really impressed me. Mark Zuckerberg has some amazing statements how he (and Facebook) see’s that world:

“Facebook always defined itself as a technology company that focused on efficiency and making it possible that people can share and communicate more effectively.”

I don’t thing that a lot of other people describe the role of Facebook in the same way, but this is something that shows where Facebook wants to go in the future. Even 99,9% of the Facebook user think that it’s all about staying in touch with old friends or meeting new ones, there is something bigger going on.

“Facebook wants to make the world more open and more transparent.”

First Google started to open up the web and made it possible for all of us to find great content and it’s origin. Now it seems that Facebook takes leadership on the topic of openness and transparency and brings this to the level of relationships, pictures, thoughts…

“There is a hugh trend online towards people posting larger volumes at a higher frequency of smaller pieces of data.”

Remember the conference was already some months ago before Facebook had the latest newsfeed relaunch, but this explains the new layout of Facebook and on what they are going to focus in the future. I really like Twitter but I think Facebook will win the microblogging battle (about the largest platform) because they can reach a broader audience (currently 200 million user, around 20 million update their status at least once a day). Even Twitter is growing very fast since one year all over the world, it’s still not fast enough because Facebook can migrate users to use “status updates” even faster.

“Facebook connect is the next evolution of the Facebook platform…the long term goal is that people can build the same things inside and outside of Facebook.”

The trend that started with social networks – making digital interaction and exchange more social – is now leaving networks to reach out to the whole web. The borders between web and social networks disappear but also borders between websites get blurry. Is the screenshot below part of Facebook or YouTube or both, and when it’s one of them does it matter for consumers or is everything the same anyway – one big cloud?

Facebook Youtube Screen

I believe this will change a lot the way we communicate and use services in the future. But first let’s find out what we can actually do with Facebook, Twitter & social media and then explore the enriched possibilities of Facebook Connect (or friends connect and open id). We are at the beginning of a journey and still need to learn, experiment and fail several times till we fully understand what we have in front of us.

27. April 2009 von Stefan
Categories: Interesting | Tags: , , , , , , , , | 105 comments