User generated PR

Stefan — Mon, 17 Dec 2007 08:44:17 +0000

I got the possibility to talk about “User generated PR – Opportunities and Threats for Universities in the Social Media Context” at the University of Zadar on last Friday. The workshop was part of the EU Tempus Programm to improve PR of Croatian Universities. They invited PR Professionals from Universities in Croatia, Slovenia, Czech Republic and Austria to participate at the 2 days workshop. I uploaded my presentation to SlideShare so that all the participants and interested users have access to the file.

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here are the two video files that I used in my slides:

Wall Street Journal on ABC

Last Lecture – Randy Pausch

Vodafone Hungary Campaign

Stefan — Mon, 05 Nov 2007 21:35:35 +0000

The first outdoor and TV commercials of the new Vodafone Campaign in Hungary by DDB Budapest is out. In the focus of the campaign is the re-positioning of Vodafone in Hungary and the translation of Vodafone’s claim “make the most of now” which was created by BBH.

How can you encourage people to take life’s opportunities without being preachy? How can you exclude the element of consequence of “make the most of now”? How optimistic can you be as a brand when parts of your target group are pessimistic? How can you differentiate your brand in a market where consumers mainly react on price communication?

Our interpretation is “this is your moment” and we executed it in the following way:

Vodafone Wind/Chaos Theory – Brand TVC

Additional footage of the internal brand re-launch:

This is our second brand image TVC with Kasas Tomasz:

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User generated PR

Vodafone Hungary Campaign