Category Archives for Innovation
LHBS Uncomfortable Talk 5
Uncomfortable Talk #5: The Age of Transition video and deck is online.
“New” is the wrong starting point
Somebody (I guess it was David Ogilvy) said that “new” is the most powerful word in advertising. Well, that still seems to work with advertising (which should motivate people to try or buy something). So let’s say it can lead … Continue reading