Tim Keil & I are trying to organize a crowd sourcing get together for strategic planners and other people that are interesting in strategy, digital and social media around the re:publica in Berlin. We don’t have any plan what it’s going to be but we will find it out together with you. Join your Planner Stammtisch re:publica 09 group on Facebook and spread the word.
Scott Hemphill and Kal Raustiala talk with James Surowiecki about the effect pirated goods have on the fashion industry. From “Stories from the Near Future,” the 2008 New Yorker Conference.
I’m still not 100% convinced that totally opening up is the right way. It’s hard to imagine a world without brand and pattern copyrights. This would radically change the way of doing business and especially in the advertising industry. But I think this might be the way to go. Get rid of entry barriers and copyrights and let the market/consumers decide what’s the best product? Let’s see what happens but the software industry comes closer and closer to that model and Facebook or YouTube live pretty well without advertising.
Aki Spicer will do the next Fallon brainfood presentation about mobile media by using mobile/social media.
What is Brainfood?
Brainfood is an all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. Moreover, Brainfood offers us a chance to come together, share a beer and some pizza, and engage in a stimulating discussion on a variety of interesting topics that affect our business. Past Brainfood presentations have included trends and hot button issues such as Virtuality, Design For All, China Rising, Latin America in the Age of Web 2.0, Social 10-Trends in Social Media, Blogging the Agency, and more.Date: Thursday, November 6, 2008
Time: 12pm CST/1pm EST/10am PST
Location: Fallon Stage 24 (for employees) and the Interwebnets (for everybody else)
Fallon Brainfood: Mobile 10 Invite on 12seconds.tv
I’m already curious what will happen on the 6th of November.
I watched today the Real Time Design presentation of Leisa Reichelt & Matt Balara at the Next 08 conference in Hamburg. They found a super cheap and great tool for doing guerrilla usability testing, it is called Silverback.
next08: Real Time Design from Matt Balara on Vimeo.
Silverback captures the screen activities of the user (even with a small animation for mouse clicks) and the participants reactions via the build in iSight camera of your mac. Together with voice recording this turns every Mac into a mobile research facility. You can save participant sessions separately and add further notes. At the end you get a Quicktime movie of each participant that shows both the screen activity and the user reaction (video and audio) in one clip.
Silverback has a 30 days trial periode, afterwards you can purchase a license for just $ 49,95 (10% of all profits go to save to gorillas). It’s a great tool for ad hoc research and way much more.
Yesterday I found Nicholas Negroponte’s speech about the future of computers, technology and design at the first TED talks in 1984. I assume that the videos he is using in the presentation are containing stuff from the MIT labs at that time and it’s really impressive what tools and software they have developed back then. I think Nicholas Negroponte was 24 years ago more up to date than most of us today. In his speech he is covering topics of touchscreen interfaces and the one laptop per child project that just got the attention of the masses in the last 2-3 years, just visionary and brilliant.
I attended this weekend the first time at a BarCamp and I was really impressed by the top organization of the BarCamp Senza Confini 08 in Klagenfurt . Even there were just a few session-slots booked before the conference started, almost every slot got filled with content at the end of the day. I was surprised how easy the interaction between the organizers and the participants worked out and how fast this process developed during the morning sessions.
It seems that the Austrian bloggers are very focused on making money with their blogs. Blogs are not only used for authentic communication but also to a very high level as information filters like traditional media. At the sessions where I had been almost everyone was a semi-professional blogger and already had some kind of sponsoring deal or revenue source. When it comes to motivation it looked like that the bloggers are more driven by the opportunity to make money then intrinsic motives.
My conclusion is that BarCamps are a cool and easy to set up conference format. But I don’t think I will attend at another Web2.0 BarCamp – always the same topics, companies and stories. The second thing is that austrian bloggers would probably do everything for money and so it should be quite easy and cheap for agencies and companies to buy clicks, attention, content or whatever you are looking for.