Category Archives for Brand Management

All social media is local

I found this interesting presentation from Edelman digital last week on Slideshare. It shows clearly that even we are all sharing the same web it is essential to take local habits into consideration. Social media is evolving differently in the … Continue reading →

21. October 2008 by Stefan
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The medium is the message

The new SinnerSchrader website is online quite for a while, and I was thinking about their website approach. Why shouldn’t you use all the nice applications like Google Documents, Twitter, XING or Flickr for your own corporate site? Most of … Continue reading →

09. February 2008 by Stefan
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Tipps a gogo

Contexta startet den Bruno Bondi Show Videopodcast und führt somit die in der Schweiz erfolgreich Beck & Bondi Swisscom Kampagne weiter. Tipps a gogo rund um den Haushalt und Werbung für Swisscom – jetzt auch für deinen iPod. Die nächste … Continue reading →

28. August 2007 by Stefan
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Best Global Brands 2007

Letzte Woche hat Interbrand die Best Global Brands 2007 veröffentlicht und heute hab ich mal endlich Zeit gefunden, dass sehr schön gestaltet Whitepaper zu lesen. Coca Cola (Brand Value: 65.324 $M) ist noch immer die mit Abstand beste Marke. Die … Continue reading →

10. August 2007 by Stefan
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