eranium » Books

Meet the authors of Age of Conversation 3

Stefan — Mon, 22 Mar 2010 07:23:26 +0000

The latest edition of the exciting collaborative Age of Conversation marketing book series is about to go on sale with the release of “Age of Conversation 3: Its time to get busy” now at the publishers.

Drew McLellan and Gavin Heaton have had the monumental task of compiling and editing the contributions of around 170 authors from around the world and now the book is close to release.

Very soon you will be able to purchase it directly from Amazon or a number of other online book stores. The new cover was designed by Chris Wilson. And the new website was created by the hard working team at Sticky.

There are some extremely talented marketers contributing this book so I can’t wait to read it myself. Stay tuned for more announcements soon, but in the meantime you can meet the authors:

Adam Joseph	Priyanka Sachar	Mark Earls
Cory Coley-Christakos	Stefan Erschwendner	Paul Hebert
Jeff De Cagna	Thomas Clifford	Phil Gerbyshak
Jon Burg	Toby Bloomberg	Shambhu Neil Vineberg
Joseph Jaffe	Uwe Hook	Steve Roesler
Michael E. Rubin	anibal casso	Steve Woodruff
Steve Sponder	Becky Carroll	Tim Tyler
Chris Wilson	Beth Harte	Tinu Abayomi-Paul
Dan Schawbel	Carol Bodensteiner	Trey Pennington
David Weinfeld	Dan Sitter	Vanessa DiMauro
Ed Brenegar	David Zinger	Brett T. T. Macfarlane
Efrain Mendicuti	Deb Brown	Brian Reich
Gaurav Mishra	Dennis Deery	C.B. Whittemore
Gordon Whitehead	Heather Rast	Cam Beck
Hajj E. Flemings	Joan Endicott	Cathryn Hrudicka
Jeroen Verkroost	Karen D. Swim	Christopher Morris
Joe Pulizzi	Leah Otto	Corentin Monot
Karalee Evans	Leigh Durst	David Berkowitz
Kevin Jessop	Lesley Lambert	Duane Brown
Peter Korchnak	Mark Price	Dustin Jacobsen
Piet Wulleman	Mike Maddaloni	Ernie Mosteller
Scott Townsend	Nick Burcher	Frank Stiefler
Steve Olenski	Rich Nadworny	John Rosen
Tim Jackson	Suzanne Hull	Len Kendall
Amber Naslund	Wayne Buckhanan	Mark McGuinness
Caroline Melberg	Andy Drish	Oleksandr Skorokhod
Claire Grinton	Angela Maiers	Paul Williams
Gary Cohen	Armando Alves	Sam Ismail
Gautam Ramdurai	B.J. Smith	Tamera Kremer
Eaon Pritchard	Brendan Tripp	Adelino de Almeida
Jacob Morgan	Casey Hibbard	Andy Hunter
Julian Cole	Debra Helwig	Anjali Ramachandran
Jye Smith	Drew McLellan	Craig Wilson
Karin Hermans	Emily Reed	David Petherick
Katie Harris	Gavin Heaton	Dennis Price
Mark Levy	George Jenkins	Doug Mitchell
Mark W. Schaefer	Helge Tenno	Douglas Hanna
Marshall Sponder	James Stevens	Ian Lurie
Ryan Hanser	Jenny Meade	Jeff Larche
Sacha Tueni and Katherine Maher	David Svet	Jessica Hagy
Simon Payn	Joanne Austin-Olsen	Mark Avnet
Stanley Johnson	Marilyn Pratt	Mark Hancock
Steve Kellogg	Michelle Beckham-Corbin	Michelle Chmielewski
Amy Mengel	Veronique Rabuteau	Peter Komendowski
Andrea Vascellari	Timothy L Johnson	Phil Osborne
Beth Wampler	Amy Jussel	Rick Liebling
Eric Brody	Arun Rajagopal	Dr Letitia Wright
Hugh de Winton	David Koopmans	Aki Spicer
Jeff Wallace	Don Frederiksen	Charles Sipe
Katie McIntyre	James G Lindberg & Sandra Renshaw	David Reich
Lynae Johnson	Jasmin Tragas	Deborah Chaddock Brown
Mike O’Toole	Jeanne Dininni	Iqbal Mohammed
Morriss M. Partee	Katie Chatfield	Jeff Cutler
Pete Jones	Riku Vassinen	Jeff Garrison
Kevin Dugan	Tiphereth Gloria	Mike Sansone
Lori Magno	Valerie Simon	Nettie Hartsock
Mark Goren		Peter Salvitti

via: Mediahunter

Essential books for strategic planners and accounts

Stefan — Tue, 11 Mar 2008 09:49:45 +0000

I started to put together a list of books that should be a rough guideline for people that are interested in advertising or just started to work in an agency. My focus is on literature for strategic planners and accounts and not necessarily for creative departments, sorry. The collection should cover both classics about advertising but also the latest books especially from other related disciplines. I collected the following books over the last months, my source was mainly blogs of other planners or people working in the industry. If you have the feeling that I forgot an important book, please leave a comment.

Essential books for planners and account (10-03-08) work in progress

L’egoiste romantique

Stefan — Sun, 17 Feb 2008 13:40:58 +0000

If you are bored and you want to read a brilliant book, buy L’egoiste romantique by Frederic Beigbeder. It’s a bit similar to 99 Francs which you know, if you work in advertising. A brilliant piece of work, with some very smart thoughts about life that made me laugh and think. The rest is about parties, drugs, sex and depression – great mixture. I don’t find an English version of the book at Amazon, but I think there must be one.
Keep searching or learn French or German – it’s worth.

Review: Michaela Klinger – Viral Marketing

Stefan — Fri, 08 Feb 2008 18:11:49 +0000

In case you are looking for a book about viral marketing in German. Michaela Klinger explains the basics of viral marketing and presents some case studies (which you can find in a lot of other viral marketing books and papers too). If you haven’t read Tipping Point jet, Michaela also uses some thoughts from Malcom Gladwell to describe the spreading of content in social networks. For people that are familiar with some terms, thoughts or cases of viral marketing, I can’t recommend the book, you guys will be bored. Let’s rather take a look what Marting Oetting is doing on his new empowered involvement blog.

The world is flat

Stefan — Mon, 21 Jan 2008 20:32:59 +0000

Today I found a lecture of Thomas Friedman on the MIT OpenCourseWare site. You can download the speech about his latest book “The world is flat” at iTunes U, check it out. Thanks to the MIT for sharing this lecture with the whole world… so is Chris Anderson right and we are in the age of free economy?

The Long Tail

Stefan — Tue, 04 Dec 2007 23:28:48 +0000

Some weeks ago I finally managed it to read “the long tail” by Chris Anderson. I can really recommend you his book, because Chris explains very simple the shift in the demand/supply side due to trends of digitalization. There are no more superstars – the wide range of supply is the new hero and driver for demand. Even the theory is already some years old, I think it still has major influence on the way we structure and look at our business. Especially in combination with the democratization of technology, production, distribution and the new opportunities in digital networks it has the possibility to totally change the way we will make business in the future.

Some days ago I watched the keynote of Norbert Bolz at the Next07 Conference about “the future of interactive media”. He uses the Pareto distribution and the long tail theory to explain the power of niches in the new media context, which leads to like-mindedness among all involved parties and boost the power of blogs within this group. Take a look, it’s really interesting how he compares the traditional media and user generated content.

Link: sevenload.com