Category Archives for Books
Meet the authors of Age of Conversation 3
The latest edition of the exciting collaborative Age of Conversation marketing book series is about to go on sale with the release of “Age of Conversation 3: Its time to get busy” now at the publishers. Drew McLellan and Gavin … Continue reading
Essential books for strategic planners and accounts
I started to put together a list of books that should be a rough guideline for people that are interested in advertising or just started to work in an agency. My focus is on literature for strategic planners and accounts … Continue reading
L’egoiste romantique
If you are bored and you want to read a brilliant book, buy L’egoiste romantique by Frederic Beigbeder. It’s a bit similar to 99 Francs which you know, if you work in advertising. A brilliant piece of work, with some … Continue reading
Review: Michaela Klinger – Viral Marketing
In case you are looking for a book about viral marketing in German. Michaela Klinger explains the basics of viral marketing and presents some case studies (which you can find in a lot of other viral marketing books and papers … Continue reading
The world is flat
Today I found a lecture of Thomas Friedman on the MIT OpenCourseWare site. You can download the speech about his latest book “The world is flat” at iTunes U, check it out. Thanks to the MIT for sharing this lecture … Continue reading
The Long Tail
Some weeks ago I finally managed it to read “the long tail” by Chris Anderson. I can really recommend you his book, because Chris explains very simple the shift in the demand/supply side due to trends of digitalization. There are … Continue reading