eranium » Advertising

The dark side of case videos

Stefan — Sat, 25 Jun 2011 15:29:33 +0000

OMG, this week is Cannes. You can see this by your flooded twitter timeline and by the hugh amount of case video that are suddenly popping up everywhere. I totally agree that case videos are the best way to showcase your work. You can get information across in a handy and understandable way but there is also a dark side to it. Case videos and their producers can influence the audience with film, motion, voice and music. Whenever we see a case video that succeeds to trigger our emotions we run in danger of losing focus and questioning the stuff that we see. Johannes posted a short clip about this, which I found quite interesting since I just watched a documentary by Adam Curtis yesterday and without noticing it I totally got hooked in by the emotions.

The point that I want to make is that we need to resist the emotional hooks of case videos and shouldn’t forget the question the content that gets showcased.

An example of this is the Homeplus supermarket case from South Korea.

By watching the video you get the feeling that the agency invented online shopping and home delivery for the supermarket. I just can’t believe this. It’s a way to complex task, just think of the internal process that you need to change at the value chain, introduction of an online payment systems and maybe even an app, the whole logistical nightmare of setting up a fleet of delivery trucks and getting the route management right. So, why don’t you say we put up some posters mit QR codes which brought more visitor to the online store?

What advertising should be all about

Stefan — Wed, 27 May 2009 10:39:47 +0000

Check out the two great presentations of @joakimnilsen and @samismail. Focus on people, their context and find out what they like to do to engage with them.

Power Of People

View more Microsoft Word documents from Joakim vars Nilsen.

Burying the Banner Ad

View more PDF documents from Sam Ismail.

Fake mini viral

Stefan — Thu, 26 Mar 2009 19:32:49 +0000

Life’s for sharing

Stefan — Wed, 21 Jan 2009 12:55:25 +0000

The first time that a brand could use sucessfully a flash mob. Great idea and cool to watch. Life’s for sharing and this message comes directly across. Seems like that T-mobile wants to start working on their image the second hit within 6 months.

Additional footage from mobiles:

Nils is waiting

Stefan — Wed, 03 Sep 2008 12:33:38 +0000

Nils is waiting for the new IKEA catalogue and you can watch and follow him. Nice idea from Nordpol Hamburg.

Young lions team profile

Stefan — Fri, 04 Apr 2008 08:48:47 +0000

Werner & my team profile is now only on the young lions website. 1,5 days left till the media competition starts. Good luck to Peter & Werner, who will already participate at the cyber competition today.

Partner wanted – Young Lions 2008 Competition

Stefan — Tue, 11 Mar 2008 17:03:20 +0000

The Austrian national broadcaster (ORF) and the Cannes Lions Festival are hosting also this year the young lions competition. It is the first time that young guys can participate at a media challenge next to print, film and cyber. To win an all inclusive trip to Cannes you and your partner need to challenge a brief within 24/48 hours.

I’m looking for a partner who wants to team up with me for the media competition. The briefing for a media strategy will be on the 5th of April and the application deadline is on the 4th. You should have an easy-going personality and be fucking brilliant while working as media planner, strategic planner, account manager or something similar. If you are interested, please leave a comment or contact me via one of the obvious social networking platforms.

Coin operated boy

Stefan — Tue, 19 Feb 2008 19:36:35 +0000

Some days ago I found the latest ad for Darbo by D,M&B. They created an unique style for their ads over the last years and I more and more fall in love with their stuff. Or is it just because Coin operated boy by Dresden Dolls fits perfect to the ad? Is Darbo already producing smoothies, I think it would fit to their portfolio?

Problem Playground

Stefan — Tue, 05 Feb 2008 09:26:32 +0000

Problem Playground

do, keep doing, do some more

W+K London uploaded their two new spots for Honda on welcome to optimism. The strategy fits especially to the UK market and the execution is simple an joyful. Good work.

Fifa Street 3 Viral

Stefan — Thu, 31 Jan 2008 14:52:48 +0000

Amazing viral clip from Wieden + Kennedy for EA’s Fifa Street 3 Game. The clip reminds me a bit of Ray Ben’s – Catch Sunglasses viral of last year. I’m sure that in the next months YouTube will be full of soccer virals, which brands doesn’t want to grab some attention in the EURO year?