What advertising should be all about
Check out the two great presentations of @joakimnilsen and @samismail. Focus on people, their context and find out what they like to do to engage with them.
Fake mini viral
Life’s for sharing
The first time that a brand could use sucessfully a flash mob. Great idea and cool to watch. Life’s for sharing and this message comes directly across. Seems like that T-mobile wants to start working on their image the second hit within 6 months.
Additional footage from mobiles:
Nils is waiting
Nils is waiting for the new IKEA catalogue and you can watch and follow him. Nice idea from Nordpol Hamburg.
Young lions team profile
Werner & my team profile is now only on the young lions website. 1,5 days left till the media competition starts. Good luck to Peter & Werner, who will already participate at the cyber competition today.
Partner wanted - Young Lions 2008 Competition
The Austrian national broadcaster (ORF) and the Cannes Lions Festival are hosting also this year the young lions competition. It is the first time that young guys can participate at a media challenge next to print, film and cyber. To win an all inclusive trip to Cannes you and your partner need to challenge a brief within 24/48 hours.
I’m looking for a partner who wants to team up with me for the media competition. The briefing for a media strategy will be on the 5th of April and the application deadline is on the 4th. You should have an easy-going personality and be fucking brilliant while working as media planner, strategic planner, account manager or something similar. If you are interested, please leave a comment or contact me via one of the obvious social networking platforms.
Coin operated boy
Some days ago I found the latest ad for Darbo by D,M&B. They created an unique style for their ads over the last years and I more and more fall in love with their stuff. Or is it just because Coin operated boy by Dresden Dolls fits perfect to the ad? Is Darbo already producing smoothies, I think it would fit to their portfolio?
Problem Playground
Problem Playground
do, keep doing, do some more
W+K London uploaded their two new spots for Honda on welcome to optimism. The strategy fits especially to the UK market and the execution is simple an joyful. Good work.
Fifa Street 3 Viral
Amazing viral clip from Wieden + Kennedy for EA’s Fifa Street 3 Game. The clip reminds me a bit of Ray Ben’s - Catch Sunglasses viral of last year. I’m sure that in the next months YouTube will be full of soccer virals, which brands doesn’t want to grab some attention in the EURO year?
Monday is the new friday
Last weekend I was in London and it was impossible to ignore the new Reed (online job search) campaign. They have a massive media budget and I just love their message.
Let’s all be more optimistic - monday is the new friday!
