A Case Study on Strategy: Yandex Resist Google’s World Domination
A Case Study on Strategy :Yandex Resist Google's World Domination
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Great presentation about the successfull strategy of Yandex in Russia. They have not only kept Google totally out of the game, they also have a very powerful position in the overall media landscape. John Kelly of Morningside Analytics illustrated this in blog/media map at the re:publica 09.
Most of the companies are still not good in the 3 steps that made Yandex successfull:
1. Be relevant to the people in our target market = in Russia/Moscow it’s traffic jams
2. Try to concentrate all efforts and energy behind your core benefit and constantly improve and reinvent your customer experience
3. Be open, listen to customers and team up with competitors
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