Some weeks ago I finally managed it to read “the long tail” by Chris Anderson. I can really recommend you his book, because Chris explains very simple the shift in the demand/supply side due to trends of digitalization. There are no more superstars – the wide range of supply is the new hero and driver for demand. Even the theory is already some years old, I think it still has major influence on the way we structure and look at our business. Especially in combination with the democratization of technology, production, distribution and the new opportunities in digital networks it has the possibility to totally change the way we will make business in the future.

Some days ago I watched the keynote of Norbert Bolz at the Next07 Conference about “the future of interactive media”. He uses the Pareto distribution and the long tail theory to explain the power of niches in the new media context, which leads to like-mindedness among all involved parties and boost the power of blogs within this group. Take a look, it’s really interesting how he compares the traditional media and user generated content.

Link: sevenload.com