Review: Michaela Klinger – Viral Marketing
In case you are looking for a book about viral marketing in German. Michaela Klinger explains the basics of viral marketing and presents some case studies (which you can find in a lot of other viral marketing books and papers too). If you haven’t read Tipping Point jet, Michaela also uses some thoughts from Malcom Gladwell to describe the spreading of content in social networks. For people that are familiar with some terms, thoughts or cases of viral marketing, I can’t recommend the book, you guys will be bored. Let’s rather take a look what Marting Oetting is doing on his new empowered involvement blog.
