What advertising should be all about

Check out the two great presentations of @joakimnilsen and @samismail. Focus on people, their context and find out what they like to do to engage with them.

3 comments:

  1. Joakim Vars Nilsen:

    Stefan: Thanks for posting and keep up your excellent work!

  2. H3imo:

    thanks for the links. i guess you like slide 37 of the “burying the banner ad” presentation a lot… D.I.S.C.O…

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