What advertising should be all about
Check out the two great presentations of @joakimnilsen and @samismail. Focus on people, their context and find out what they like to do to engage with them.
Power Of People
View more Microsoft Word documents from Joakim vars Nilsen.
Burying the Banner Ad
View more PDF documents from Sam Ismail.
Posted May 27th, 2009 in Advertising. Tagged: Advertising, engagement, listen, mission, people, Social Media, Technology, Twitter.
Stefan: Thanks for posting and keep up your excellent work!
May 28th, 2009 at 10:21 amthanks for the links. i guess you like slide 37 of the “burying the banner ad” presentation a lot… D.I.S.C.O…
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