DLD is a great conference and the counterpart of TED in Europe. I can hardly recommend to everyone to check out the videos it’s really super interesting content. From the videos that I have seen so far from 2009 this really impressed me. Mark Zuckerberg has some amazing statements how he (and Facebook) see’s that world:

“Facebook always defined itself as a technology company that focused on efficiency and making it possible that people can share and communicate more effectively.”

I don’t thing that a lot of other people describe the role of Facebook in the same way, but this is something that shows where Facebook wants to go in the future. Even 99,9% of the Facebook user think that it’s all about staying in touch with old friends or meeting new ones, there is something bigger going on.

“Facebook wants to make the world more open and more transparent.”

First Google started to open up the web and made it possible for all of us to find great content and it’s origin. Now it seems that Facebook takes leadership on the topic of openness and transparency and brings this to the level of relationships, pictures, thoughts…

“There is a hugh trend online towards people posting larger volumes at a higher frequency of smaller pieces of data.”

Remember the conference was already some months ago before Facebook had the latest newsfeed relaunch, but this explains the new layout of Facebook and on what they are going to focus in the future. I really like Twitter but I think Facebook will win the microblogging battle (about the largest platform) because they can reach a broader audience (currently 200 million user, around 20 million update their status at least once a day). Even Twitter is growing very fast since one year all over the world, it’s still not fast enough because Facebook can migrate users to use “status updates” even faster.

“Facebook connect is the next evolution of the Facebook platform…the long term goal is that people can build the same things inside and outside of Facebook.”

The trend that started with social networks – making digital interaction and exchange more social – is now leaving networks to reach out to the whole web. The borders between web and social networks disappear but also borders between websites get blurry. Is the screenshot below part of Facebook or YouTube or both, and when it’s one of them does it matter for consumers or is everything the same anyway – one big cloud?

I believe this will change a lot the way we communicate and use services in the future. But first let’s find out what we can actually do with Facebook, Twitter & social media and then explore the enriched possibilities of Facebook Connect (or friends connect and open id). We are at the beginning of a journey and still need to learn, experiment and fail several times till we fully understand what we have in front of us.

Like in many other countries also in Hungary you as a citizen can support a NGO with a 1% donation of your taxes. The only thing you need to do is to fill in the name of the organization you want to support when you hand in your tax documents. Sounds pretty easy and it’s a great initiative but still a lot of people are not aware of it and don’t know that you can also support Greenpeace Hungary in that way.

DDB Budapest & Greenpeace Hungary developed a print campaign to remind people that if everybody contributes a little we can protect the environment and preserve all colors of life. To raise the awareness for environmental protection the team decided to paint on the 9th of April the key visual of the campaign with chalk on one of the most frequented places in Budapest (Moszkva tér).
View Larger Map
Even pedestrians weren’t sure what’s going on in the beginning it didn’t take a long time till the first visitors joined the team and helped them to color the giant art work. In the meantime Greenpeace informed the visitors about their activities and the possibilities and handling of the 1% tax donation.

Great presentation about the successfull strategy of Yandex in Russia. They have not only kept Google totally out of the game, they also have a very powerful position in the overall media landscape. John Kelly of Morningside Analytics illustrated this in blog/media map at the re:publica 09.

Most of the companies are still not good in the 3 steps that made Yandex successfull:
1. Be relevant to the people in our target market = in Russia/Moscow it’s traffic jams
2. Try to concentrate all efforts and energy behind your core benefit and constantly improve and reinvent your customer experience
3. Be open, listen to customers and team up with competitors

If you are already bored with Facebook and Twitter and you are looking for the next big thing. It’s here. Flutter – the nano blogging tool.

there is an “I” in nano blogging

via: Adren-Alina