Monthly Archives for February 2008

Brainfood

More stuff for your brain. I just had a look at the February and March edition of Fast Company. In February you should read Clive Thompsons article “Is the tipping point toast” – is the power of influentials overestimated? Malcom … Continue reading

28. February 2008 by Stefan
Categories: Interesting | Tags: , | 1 comment

Free Economy

Chris Anderson published a first preview of his new book Free in the latest Wired magazine and on the Wired website. A great article with some very interesting thoughts that will make you think about your business from another perspective. … Continue reading

28. February 2008 by Stefan
Categories: Business | Tags: , , , | 2 comments

FM4 DJ Day

Like four years ago you can listen on the 29th of February to a 24h DJ line up on FM4. You can get the webstream at fm4.orf.at or here. If you are not sure if this is something for you … Continue reading

24. February 2008 by Stefan
Categories: Interesting | Tags: , , | 2 comments

Coin operated boy

Some days ago I found the latest ad for Darbo by D,M&B. They created an unique style for their ads over the last years and I more and more fall in love with their stuff. Or is it just because … Continue reading

19. February 2008 by Stefan
Categories: Advertising | 3 comments

L’egoiste romantique

If you are bored and you want to read a brilliant book, buy L’egoiste romantique by Frederic Beigbeder. It’s a bit similar to 99 Francs which you know, if you work in advertising. A brilliant piece of work, with some … Continue reading

17. February 2008 by Stefan
Categories: Books | Tags: , , | 2 comments

The medium is the message

The new SinnerSchrader website is online quite for a while, and I was thinking about their website approach. Why shouldn’t you use all the nice applications like Google Documents, Twitter, XING or Flickr for your own corporate site? Most of … Continue reading

09. February 2008 by Stefan
Categories: Brand Management | Tags: , , | Leave a comment

Review: Michaela Klinger – Viral Marketing

In case you are looking for a book about viral marketing in German. Michaela Klinger explains the basics of viral marketing and presents some case studies (which you can find in a lot of other viral marketing books and papers … Continue reading

08. February 2008 by Stefan
Categories: Books | Tags: , | 1 comment

Problem Playground

Problem Playground do, keep doing, do some more W+K London uploaded their two new spots for Honda on welcome to optimism. The strategy fits especially to the UK market and the execution is simple an joyful. Good work.

05. February 2008 by Stefan
Categories: Advertising | Tags: , | 5 comments

Review: BarCamp Senza Confini 08

I attended this weekend the first time at a BarCamp and I was really impressed by the top organization of the BarCamp Senza Confini 08 in Klagenfurt . Even there were just a few session-slots booked before the conference started, … Continue reading

03. February 2008 by Stefan
Categories: conference | Tags: , , | 3 comments

BarCamp Senza Confini 2008

Finally I will participate tomorrow at the Barcamp Senza Confini in Klagenfurt. I’m curious about this conference format and the topics of technology, web 2.0 and social media. Let’s see what’s up in Austria, because I got the feeling that … Continue reading

01. February 2008 by Stefan
Categories: Interesting | Tags: , , , , | 1 comment