Amazing viral clip from Wieden + Kennedy for EA’s Fifa Street 3 Game. The clip reminds me a bit of Ray Ben’s – Catch Sunglasses viral of last year. I’m sure that in the next months YouTube will be full of soccer virals, which brands doesn’t want to grab some attention in the EURO year?

The wonderful guys from Informationarchitects have just published the beta version of the web trend map 2008. Once again they have done an incredible job. The web trend map got modified, is now in a 3d view available and they added two smaller maps for brand experience and forecast. The big players for 2008 are Google, MSN, Youtube, WordPress, Yahoo and Wikipedia. Not surprising for me is that second life will become less important on the social networking line. But I’m really surprised that there are stations for Ogilvy and Landor on the design line, can somebody explain me this?

Here is the stuff:
A3 PDF Web Trend Map 2008 Beta
Clickable Online Web Trend Map 2008 Beta

Last weekend I was in London and it was impossible to ignore the new Reed (online job search) campaign. They have a massive media budget and I just love their message.

Let’s all be more optimistic – monday is the new friday!

Today I found a lecture of Thomas Friedman on the MIT OpenCourseWare site. You can download the speech about his latest book “The world is flat” at iTunes U, check it out. Thanks to the MIT for sharing this lecture with the whole world… so is Chris Anderson right and we are in the age of free economy?

Related posts:
2008 Globalization Ranking
Isn’t the world a great place?

According to Horizont Jung von Matt/Donau just won the Unicredit coporate image tender against W+K and some other big names. I wonder if the guys from Vienna can top properly one of the best image ads for a bank ever – Hypovereinsbank – Money by W+K back in 1998.

Chris Anderson (the author of The Long Tail) thought too that money is a pain in the ass and a gave a lecture about free economy at the NokiaWorld 2007.

First of all, check out the nice be kind rewind website and the trailer below, so that you get the story.

Thanks to Tim for the hint.

Usually I’m not so much into movies but this looks really interesting. First of all I think that Jack Black is a very funny guy and second (and this is the reason why I post it here) the movie reflects what’s going on in the net. As Tim already mentioned in the Werbeblogger Late Night Podcast, the guys in the movie are doing the same like hundreds of thousand YouTube user’s out there. They are producing their own content. And like in the real world the audience enjoy to watch it. People are feed up with the stuff from traditional broadcasters and media. I don’t think that people want a revolution in this case, but I believe that they want to have at least a choice between the traditional and the authentic.

See you in the cinema or on YouTube.

The Optimus Maximus Keyboard of the Russian Art. Lebedev Studio looks very interesting. The OLED technology open up totally new ways of interacting with hardware.
I’m curious if it is possible to access the keyboard via net, so that you can run banner ads on the space bar? Another cool things would be if you connect it with the online commercial you are looking at your display, so that you just need to push one button (with a tempting looking picture on it) for direct order, more information, gift voucher…

According to Swiss Federal Institut of Technology (ETH) in Zurich are Belgium, Austria and Sweden the most globalized countries in the world. According to the KOF index of globalization is globalization still on the rise. Mainly because of increased economic and political reasons, while the social globalization perspective stagnates. The report states that globalization is on the rise since the 70′s. Only the social globalization did stagnate since 2001.

What changed in the field of social globalization? Here is the set of variables and their weight:
1. Data on Personal Contact (30%)
Outgoing Telephone Traffic (13%)
Transfers (percent of GDP) (6%)
International Tourism (28%)
Foreign Population (percent of total population) (26%)
International letters (per capita) (28%)
2. Data on Information Flows (35%)
Internet Users (per 1000 people) (25%)
Cable Television (per 1000 people) (25%)
Trade in Newspapers (percent of GDP) (21%)
Radios (per 1000 people) (29%)
3. Data on Cultural Proximity (35%)
Number of McDonald’s Restaurants (per capita) (40%)
Number of Ikea (per capita) (41%)
Trade in books (percent of GDP) (19%)

Could it be that Web 2.0 is the reason for the stagnation? Skype and other VOIP and messaging services are influencing the outgoing phone calls and the international letters, which represents more then the half of the first set. RSS, Podcasts, YouTube and video on demand services are affecting every variable in the second set. In the third set the trade in books could be influenced by creative commons and ebooks.

I don’t have time to check all the data in detail, but I think it would be interesting to look at the facts.
Detailed 2008 Globalization Ranking
Globalization ranking variables and weights

If you are looking for more information about globalization, go and buy Thomas Friedman’s – The world is flat or The lexus and the olive tree. Two of my most favorite books about globalization even I don’t agree with Thomas Friedman in all the points, I like his way of storytelling and the financial perspective of his explanations.