On the 15th of May 2008 the Interactive Agency SinnerSchrader will host the Next08 Conference again in Hamburg (Germany). The topic of the conference is “get realtime: communication and interaction between brands and customers are getting faster and faster, especially in the web.” I think it’s real interesting how time is passing by so fast nowadays. For example two years ago almost nobody in Europe was on Facebook and when they launched their commercial services some weeks ago, I signed up as a fan of PSFK within 24 hours! But why? Users are consuming information faster and faster but the really innovative brands are also delivering content in that same speed. I had become a fan because I like PSFK and they gave me the chance to participate, even before I have really realized that this opportunity exists.

Next08 already announced some of their speakers for the next year, you can take a look at their blog.I was really impressed when I checked out some of the videos of Next07 on Sevenload.de and iTunes, in my opinion they had a really good speaker list last year. One of my favorites was Martin Oetting, which I could meet some weeks ago at a Haslinger,Keck Event in Linz (Austria).

Link: sevenload.com

So let’s see who else will come next may and how much they charge for tix? Maybe see you in May in Hamburg. If you are looking for more details about Next08 join the Facebook Group.

The DCNTRL’s are celebrating X-MAS in their new office in Linz (Austria). No problem if you haven’t received one of their invitation, just drop by.

More details about the venue and party are available at their DCNTRL | BLOG. As a founding member of the DCNTRL | ambient communication framework I will try to enjoy the party as much as possible, because I will leave the network in February 2008.

I wish you guys all the best for the future and it was awesome spending the last year together with such a great & inspiring crew… see you at the party!

Update: Flickr Set

The first outdoor and TV commercials of the new Vodafone Campaign in Hungary by DDB Budapest is out. In the focus of the campaign is the re-positioning of Vodafone in Hungary and the translation of Vodafone’s claim “make the most of now” which was created by BBH.

How can you encourage people to take life’s opportunities without being preachy? How can you exclude the element of consequence of “make the most of now”? How optimistic can you be as a brand when parts of your target group are pessimistic? How can you differentiate your brand in a market where consumers mainly react on price communication?

Our interpretation is “this is your moment” and we executed it in the following way:

Vodafone Wind/Chaos Theory – Brand TVC

Additional footage of the internal brand re-launch:

This is our second brand image TVC with Kasas Tomasz: